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Meet Rina Jensen


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In 2012 I’d had it with the corporate world. Working towards someone else’s dream.


Being a tiny voiceless cog in a machine. Fighting the tears on my way into work only to have them pour down my face on my way home. Then my stepson asked me the most innocent and caring question, “Rina, did you have another bad day?”


I gave notice the next day. I refused to continue to live a life that was expected when I knew there was so much more waiting on the other side of fear. And what kind of example was I setting? Be miserable so you can pay bills and have nice things? Nope. Not perpetuating that bullshit!

For the first time since I was a teenager, I was unemployed with no idea what I wanted to be when I grew up. I was 38 at the time.

 All I knew was that whatever I did next, it needed to fulfill at least one of three things:

1. The ability to learn,

2. Be a source of happy, and most importantly,

3. It needed to be a way to give back to the community.

That courage to quit my job was difficult to find, but the journey since has been worth every pivot, every adjustment, and every experience.

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Your subconscious is a powerful and mysterious force which can either hold you back or help you move forward. Without its cooperation, your best goals will go unrealized; with its help, you are unbeatable.

― Jenny Davidow

What do you do?

I am a Mental Fitness & Resilience Coach for small business owners.

I am a Mental Fitness & Resilience Coach for small business owners. I help them take responsibility for their thoughts, emotions and behaviors in order to reduce stress, improve productivity, and improve their relationships within work and at home.


  • Who do I work with?
    Female business owners in business by themselves. And a select group of men who 'get it.' We all have the same fundamental needs: to reduce stress (Health), improve bottom lines (Wealth), and connect with others (Happiness).
  • Do you:
    Feel overwhelmed most of the time? Constantly bicker with the people in your life? Want to shut that voice up? The one inside your head that's been judging you and others? Need to set clearer boundaries with people? Find that you focus on the chaos and shitstorms rather than what’s going well?
  • How does it work?
    Radical Responsibility. Disruption of the status quo. Courageous Pursuit of authenticity & happiness.

My process is not conventional


So, if you’re over the one dimensional approach most business coaches focus on such as goal setting, accountability and sales and you’re ready to incorporate, acknowledge and work on your thoughts, emotions and behaviors in order to transform your business and your team, then send me a message. Don’t worry, this 3D approach I take includes all of those important things as well, but the focus is you.


Your goals, your motivation and your Health, Wealth and Happiness to help you succeed in all aspects of your life.
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